Naked Wolfe x SyncBase
How we turned Naked Wolfe's Airtable PLM into a single source of truth — syncing automatically to both Shopify and nuOrder.
The Challenge
🔌
Three disconnected systems
Product data lived in three separate tools — Airtable PLM, Shopify, and nuOrder — with no automation between them. Every new product meant manual entry in all three.
🏷️
Complex SKUs built by hand
SKUs followed a naming logic across colors, sizes, and collections. Building them manually was slow, error-prone, and didn't scale with the growing catalog.
💰
Pricing logic everywhere
D2C pricing, wholesale markups, seasonal discounts — the rules lived in people's heads and scattered spreadsheets. Keeping them consistent across channels was a constant battle.
“SyncBase finally connected the dots between our Airtable, Shopify, and nuOrder. What used to take three rounds of manual entry across systems now happens automatically from one place. The team can focus on product and sales instead of data wrangling.”
Cody
Director, Naked Wolfe
What we built
Shopify Sync
We set up SyncBase to connect Naked Wolfe's Airtable PLM to Shopify with seamless two-way synchronization across the full catalog.
nuOrder Integration
A custom bridge between Airtable and nuOrder, so the same product data flows to both D2C and B2B channels — no double entry, no mismatched records.
Automated SKU Builder
SKUs generate automatically from product attributes — color, size, collection — following Naked Wolfe's exact naming convention. Zero manual SKU work.
Pricing Logic Engine
Custom formulas handle D2C pricing, wholesale markups, and seasonal discounts. One rule change updates every affected product across channels instantly.
PLM Upgrades
We rebuilt core parts of the Airtable PLM for speed and clarity: cleaner product views, better variant management, and stronger data validation.
Single Source of Truth
Airtable is now the canonical system. Every channel — Shopify, nuOrder, internal reporting — pulls from the exact same data.
Monitoring & Validation
Automated checks catch missing images, invalid SKUs, and pricing outliers before they ever reach Shopify or nuOrder.
A look inside the workflow
Product Master
The full catalog grouped by style, with product codes, colors, size ranges, and design status. One central place for the whole collection.
Multi-currency Pricing
Each product carries RRP and wholesale prices across GBP, USD, EUR, CAD, and AUD. FX rates stamp automatically — pricing stays consistent across every market and channel.
Shopify & nuOrder Sync
Every product has dedicated integration panels with sync status, IDs, and one-click push to both Shopify (D2C) and nuOrder (wholesale).
The Results
🔗
Three systems, one source
Airtable, Shopify, and nuOrder now move in sync. Every product update flows automatically — no duplication, no drift between channels.
⚡
SKUs and pricing on autopilot
What used to take hours of manual work now happens instantly. New products go from idea to live across both channels in minutes.
✅
Data you can trust
Automated validation catches problems before they hit sales channels. Consistent pricing, correct SKUs, clean data every time.
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